SESHLAB by Vice - Cannes Future Lions

Reducing ecstacy in deaths through unspinnable palm of hand journalism

New Technologies-Art Direction-UX/UI-3D Prototyping

Ecstacy has claimed over 50 lives since the start of 2018. That's only in the UK. Most of these deaths are caused by people taking pills that have been cut with something fatal or simply pills that contain too much MDMA. Drug Dealers aren't the most trustworthy people at the best of times, but a second or third time ecstacy user would have no idea that the pills they are buying might kill them. SESHLAB aims to change this. SESHLAB is a step in a new direction for reporting for Vice. It is the information you need, 100% personalised to what is in your hand and a source of honest trusted advice in a way that a government agency or a charity could never provide. At it's core, SESHLAB is a portable molecular sensor, tuned to detect MDMA and common contaminants, however with the power of Vice behind the scenes it is so much more.
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This so much more comes in the form of SESHMAP. Just one of an envisioned suite of reports from Vice that are by their nature are unspinnable. SESHMAP is written by AI, it simply reads data then displays this on a map and offers suggestions and insights based on that data. If a charity like Talk To Frank or even the Police say a certain area is a very dangerous area to take ecstacy then the are often met with accusations of fake news or alternative facts. SESHMAP will save lives buy not only providing this risk information to those that need it most, but providing that information in a way that is immediately trusted.
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