TOMS 141 - Young Ones

Taking the one for one mantra of TOMS out of the store and into your stride

Planning-Art Direction-Copywriting-UX/UI

141 is a 141 day campaign beginning with the launch of a Special Edition pair of TOMS with a built in fitbit step counter. TOMS are unique due to their 141 business model, however once you leave the TOMS store the shoes you have bought are just like any other. 141 by TOMS and Fitbit continues the 141 journey into ownership, every calorie you burn wearing this pair of TOMS will result in TOMs donating a calorie of food to communities that need it. Providing a deeper connection than a simple monetary donation
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